Archive for August, 2009

Is the Food Industry Using the Tobacco Industry Playbook?

Posted in Media, Nutrition, Random Thoughts on August 29, 2009 by mboyle1959

Recently I received an article that was as disturbing as any I have read. The title is The Perils of Ignoring History: Big Tobacco Played Dirty and Millions Died. How Similar Is Big Food?  The really scary part is that the authors, Kelly Brownell and Kenneth Warner, are not two easily dismissed fringe nutritionists but rather work at a couple of places you may have heard of, Yale University and University of Michigan. The authors have studied the actions of the tobacco industry beginning in the fifties and have come away with some frightening parallels. The findings of the paper are, as I said, disturbing;

“The tobacco industry had a playbook, a script, that emphasized personal responsibility, paying scientists who delivered research that instilled doubt, criticizing the “junk” science that found harms associated with smoking, making self-regulatory pledges, lobbying with massive resources to stifle government action, introducing “safer” products, and simultaneously manipulating and denying both the addictive nature of their products and their marketing to children. The script of the food industry is both similar to and different from the tobacco industry script.

The authors concluded;

“Food is obviously different from tobacco, and the food industry differs from tobacco companies in important ways, but there also are significant similarities in the actions that these industries have taken in response to concern that their products cause harm. Because obesity is now a major global problem, the world cannot afford a repeat of the tobacco history, in which industry talks about the moral high ground but does not occupy it. “

The article is 36 pages long and appeared in the The Milbank Quarterly, Vol. 87, No. 1, 2009 (pp. 259–294). I believe it can be readily found on the internet. The next time you read a report that “a little high fructose corn syrup won’t kill you” or that “plastic water bottles are perfectly safe” think about the tobacco industry and how hard they tried to deceive the American public in the face of mounting evidence about the dangers of cigarettes.

Advertisements

Summer Training

Posted in MBSC News, Media, Random Thoughts, Youth Training on August 26, 2009 by mboyle1959

US College Hockey On-Line did a nice piece on the off-season training of my BU players. 

The piece was called Hockey Is the Terriers Summer Job.

NHL.com also did a nice piece on off-season training in the NHL that featured MBSC also.

More NHL Players Find Summer is for Sweating.

Just a little info for the hockey junkies. 

PS- BU-BC at Fenway on January 8th!

This Week on StrengthCoach.com

Posted in Injuries, StrengthCoach.com Updates, Training, Uncategorized on August 25, 2009 by mboyle1959


Another week begins on Strengthcoach.com. First up is an article from Keats Snideman called Defending Bilateral Movements. I love the way Keats thinks. We may not agree on everything but, his intellect and analytical ability shine through. Read with an open mind.

Next up is another guy who will make you think. I met Brett Contreras at the Perform Better Summitt in LA. He is a bit of a mad scientist, doing EMG experiments on himself in garage. In fact he wrote a 700 page ebook on glute training. Can anyone say “too much time on his hands”. I loved this article he called 9 Points of Contention for Mike Boyle. Brett is a guy who has really studied what I have written over the years and iis taking it to the next level. As you could see from last weeks hip lift video we are taking his ideas to heart.

Last up is another from Rob Panariello. Rob is a lot like me. He has a wealth of experience and is now moving out of the trenches to share. The ABC’s of Increased Running Speed in the Post-Operative Knee Athlete is another great read.

Video of the Week

Somehow we lost this first Hip Lift Video. This is a great beginner version as it adds some comfort. The BOSU is not intended to be an unstable surface but, a comfortable one for a beginner.

 

As always don’t forget to check out the StrengthCoach Podcast  at www.strengthcoachpodcast.com. I just finished listening to the audio of Born to Run ( number 2 on the NY Times nonfiction best seller list) . Make sure you listen to the Christopher MacDougal and Eric Ornton interviews. 

Also make sure you check out www.strengthandconditioningwebinars.com.

Hope you enjoy the week.

 

Michael

 

“Dad You Were Tenth”

Posted in Uncategorized on August 19, 2009 by mboyle1959

I know I already blogged about Mike Boyle Strength and Conditioning being named to the Top 10 Gyms in America by Men’s Health

However what was better than that was my daughters reaction. I think it was TV host ( and Springfield College Alum) Art Linkletter who said “kids say the darnedest things”. As we looked at the news stand copy  I was elated by our position in the article. Mike Boyle Strength and Conditioning was in the top right corner, the first name anyone would see when they looked at the article. I didn’t even notice that the Top Ten was actually in reverse order and that we were in fact listed as ten. Only one person noticed, my daughter. Her observation “Dad, what’s the big deal, you were 10th out of 10”. My morning dose of humility. Not tenth out of thousands, tenth out of ten,

Grass Fed Beef- It Really Matters What You Ate, Eats

Posted in Fat Loss, Nutrition, Random Thoughts on August 18, 2009 by mboyle1959

Every time I read new nutrition info the topic of grass fed beef seems to come up. Many of you will be shocked to know that grass fed beef has a similar fatty acid profile to salmon. I know I was. Yes, beef is good for you, just not the kind we get at most stores. In fact, grass fed beef can be as good for you as cold water fish.

 In his book 21 Days to a Healthy Heart  author Al Watson states:

“ starting in the 1950’s, the meat industry began taking animals off pasture and grass and putting them into feedlots on grain. Grass is high in omega 3. In humans and in cattle, omega-3 promotes leanness. Grains are high in omega-6. In humans and in cattle omega-6 promotes obesity. More omega-6 and less omega-3 is a recipe for obesity and inflammatory conditions… Cattle put on weight more rapidly on a high grain diet than they will in the pasture, even when they consume the same number of calories.”

I think the same applies to humans. The RD’s keep trying to tell us a calorie is a calorie but, there is a lot of info that says otherwise

Pretty scary. It is also said to be common knowledge among farmers that pigs fatten better on low-fat milk than on whole milk.  That study was published in a 2005 issue of the Journal Archives of Pediatric and Adolescent Medicine. What? Low fat, makes you fatter? Dr. Broda barnes in his 1976 book Hypo-thyroidism- The Unsuspected Illness makes the following comments when talking about a study they performed.

“It became obvious that a high carbohydrate diet had to be a causative factor in their (the study participants) obesity. For those who grew up on a farm, this information should be no news. For centuries, farmers have reduced protein intake, eliminated most fat and shoveled in cereals to fatten animals for market. Unfortunately, physicians seldom go to the farm for medical information or we might long ago have had the answer to obesity. The tall corn of Iowa and pork production go hand in hand. The eating habits of the human and the hog are so similar they could well be embarrassing to the hog.”

1976?

To top it off Paula Owens in her excellent book The Power of Four recommends an omega-6 to omega-3 ratio of 2-1. Owens also states the average American diet can be 25-1 and up to 50-1!

The first bottom line is that all calories are not created equal. The second bottom line is that not only does it matter what you eat, it matters what you eat, ate. Scary stuff.

This Week on StrengthCoach.com

Posted in Uncategorized on August 17, 2009 by mboyle1959


First off, I need to acknowledge last weeks bonus article from Jim Reeves. Jim always has great, thoughtful stuff and his piece on Goalie Training was more of the same.

However, this week is Coaching Week. First up is another piece from Dewey Neilsen called Brilliant at the Basics. This is a quick look at what is really important in any training program, not just MMA and is a great follow up to Dewey’s recent article.

In keeping with the same theme the next article is Coaching 101 from Mike Robertson. Mike originally posted it on his newsletter but, was kind enough to let me post it on StrengthCoach.com.

Last up is Lessons in Effective Coaching from Carson Boddicker.

I love the articles that we get from young coaches that describe their learning experiences. All of the guys featured this week are young coaches who are actually writing about their experiences in the field. I don’t think there is a better teacher than a peer willing to share ideas and mistakes.  Although this is still the internet, these are real coaches who train real athletes.

Video of the Week

We also are finally getting to the Hip Lift videos we promised two weeks ago, In fact we are posting two versions. As usual Dewey Neilsen comes up with a creative way to load a great exercise.

 

As always don’t forget to check out the StrengthCoach Podcast  at www.strengthcoachpodcast.com.  The latest podcast features a continuation of the Lumbar Flexion debate that has been so popular on the forum. 

Also make sure you check out www.strengthandconditioningwebinars.com. I’m doing a webinar tonight at 8 on Training Endurance Athletes that will be great for those who train endurance athletes.

Hope you enjoy the week.

 

Michael

Do Your Job… Better! 10 Ways to Add Life to Your Client and Your Career

Posted in Guest Authors, Random Thoughts, Training on August 15, 2009 by mboyle1959

My friend Todd Durkin was kind enough to allow me to share this with you. Todd is one of the best speakers on the Perform Better tour and, he brings it every day. This piece was originally published in the Perform Better Newsletter.

“Nothing bothers me more than poor body language during a training session. Drinking or eating during a session, sitting down while someone is doing floor work, crossing your arms when a client is grunting through his/her last few reps of a grueling workout, or just not having the positive energy to deliver an experience that is memorable. These things make me sick to my stomach. 

The more trainers that I speak with around the country and the more business managers and owners I speak with, the more I realize we have a problem in this field with some trainers that just don’t “bring it” every day. Here is the deal: If you aren’t bringing it every day, do yourself a favor, do your clients a favor, and do your business a favor, try a different business. 

Right now, our country faces one of the greatest challenges we’ve seen in a long-time. We’re experiencing a depressed economy, foreclosures, bankruptcies, lay-offs, and a ton of trickle-down stress that can negatively affect relationships, mental health, and physical health. There is so much negativity out there that it can be downright depressing. 

Do not let this be you and do not let it affect you! We need to step up our game and YOU be the one that is a “game changer.” In the name of this industry, we all need to feed off each other and be a beacon of light that infiltrates energy, positive attitudes, and a “Can Do” belief that anything is possible to our clients and our teammates. 

Walt Disney says, “Everything speaks.” What you wear, what you say, your body language, your energy, your session, the music, the cleanliness, the colors, the smell, the service, and the experience that you deliver all tell a story. What is your story‌ What area(s) can you improve on to keep bringing IT every day‌ 

My friends, training is not just a job—it’s a calling. If training is just a job that you show up for and count your hours and your pay-check, you are definitely in the wrong field. As passionate, motivated trainers that are looking to get to the next level, here is what we need to do our job…and do it BETTER: 

· Work harder. Sorry, there are no short-cuts to success. If you want to be a great trainer, it’s probably going to be harder than you think. Attending conferences, constantly reading, always learning, and doing things way beyond the hours you are being paid are all the price you pay to be a standout. 
· Be enthusiastic. John Wooden says that if you want to be successful, you must be “hard-working and enthusiastic.” This starts with a friendly greeting when the client walks in the door, keeping your energy up during the day, being engaged with your clients at all times, being an attentive listener, making your clients smile, and simply being excited about even just small accomplishments your clients achieve. 
· Deliver great customer service skills. Trainers, we need to step it up here. You can be a great trainer, but if you are not sound with your customer service, you will be stuck in constant mediocrity. Calling people by their names, answering the phone by the 3rd ring, stopping and sincerely thanking your clients, writing them notes, or sending them occasional gifts or tokens of appreciation goes such a long way. I was recently at a Thomas Plummer event and he said something fantastic: “Welcome to my house, these are my guests, I expect you to treat them with respect and to dress for them professionally.” He went on to say, “If you don’t abide by this, you should be fired. While employees may be replaceable, guests are NOT!” 
· Thank your clients. I will say it again. Be sure to thank your clients and let them know you appreciate their business. Your clients are very savvy how and where they spend their money and they choose to spend it with you. What are you doing to keep them from going somewhere else‌ 
· Dress to impress. Do you dress professionally‌ Are your shoes clean‌ Are you nicely groomed‌ Do you look like the true professional that you really are‌ 
· Body Language that speaks. Are you in the game‌ Do you lean in when speaking‌ Do you lean in when listening‌ Are your eyes ALWAYSon your clients‌ There is NOTHING more important than your client when you are with them. Show it!!!!!!!! 
· Do something…for someone else. Try being a “servant” everyday. Be a servant to your clients, to your employees, and to your employers. When you come to the game with an attitude to give and to serve, it pays big dividends. 
· Embrace criticism. That’s right. Feedback is the breakfast of champions. Ask your clients what you can do to better assist them; ask your boss how you can do a better job as an employee; ask your employees what you can do to be a better boss. Either way, embrace the feedback and be open and willing to improve based on what you hear. 
· Bring the ENERGY. This is what it’s all about. Everything you do creates an energy. People come to you or your business for the energy you provide. I liken it to a light-house. If your “light” shines bright, many ships will sail towards you. If you are dark, quiet, and “a-drift”, no one will ever find you. Light it up and shine bright! 
· If you want more money…work harder. Why is it that people feel “entitled” today‌ Whether it be clients, employers, or employees, people often feel “entitled” to more money, more success, more this or more that. I don’t get it. Nothing replaces hard-work, going above and beyond, and creating your own success. It’s the extra work, the extra effort, and the “And Then Some” attitude that will ultimately lead you to greater compensation opportunities. But the bottom line is that you must work for it. The attitude should not be “I expect more money and then I will work harder.” It should be, “I will work harder and then I can expect more opportunities to earn money.” 
· Create the experience. I love this statement for training businesses, “We are the best part of your day every day!” If you do the little things it takes to be successful and really focus on creating a great experience, success will be created. 

I can promise you this, if you can do these aforementioned items (10 items + 1 extra!), you WILL create more success as a trainer. This will result in better results for your clients, your business will improve, and the overall experience for your clients will improve. 

At Fitness Quest 10, I always say to our staff that we need to be an “island in a sea of depression.” What I mean by this is that I want our clients to know that they can always come to us for a consistent experience that delivers a positive energy, a great session, and a home away from home. I want our business to be the “best part of your day every day.” 

What is it that you want‌ If you continue to focus on getting 1% better every day in all that you do, pretty soon, you will be not only a darned good trainer, you will be a great business and you will create profound results and experiences. ”

Todd Durkin, MA, CSCS, is a personal trainer & massage therapist who motivates, educates, and inspires people world-wide. He is the owner of Fitness Quest 10 in San Diego, CA, where his wonderful team focuses on personal training, massage therapy, Pilates, yoga, and nutrition to help transform people’s bodies, minds, and spirits. Todd trains dozens of NFL & MLB baseball athletes and provides motivational talks and programs to companies and conferences world-wide. Additionally, Todd is the Head of the Under Armour Performance Training Council. He has appeared in 60 Minutes and been featured in Sports Illustrated, Business Week, Prevention, ESPN the Magazine, Self, Shape, and the NY Times and Washington Post. You can sign up for his FREE award-winning Ezine newsletter, the “TD TIMES”, at http://www.FitnessQuest10.com or http://www.ToddDurkin.com. 

Additionally, Todd runs a 3-Day Mentorship Program two times per year that goes in-depth on the business of running a personal training & fitness business. His next 3 Day Mentorship is August 21-23rd, 2009. You can find out more information by visiting:http://www.fitnessquest10.com/3DayMentorship2009.html