Michael Boyle's Strengthcoach.com Blog

As most of you may already know Duane Carlisle, Strength and Conditioning Coach of the San Francisco 49 ers’, has just released his football training program. I had the pleasure of coaching Duane almost 3o years ago at Boston University and have been friends since.

I rarely endorse or sell products other than my own but am making an exception here.  If you’re looking for a program to develop your  football players’ speed, strength and conditioning, then you need to check out Total Football Training.

Duane shows you exactly what he does to train his own athletes, in a step-by-step format.

To order or to learn more, simply click http://tinyurl.com/25fqawo

Regards,

Mike Boyle

Well once again it is Thursday. Sounds like I’m working from a script. The truth is the week just gets away from me. With our MBSC Summer Program in full swing its tough to blog, keep up with the forum, answer emails and do stuff like this. But, you don’t want to hear me complain so…

First up last week was: Should Sprinters Squat Part 2 . This is the second in a series that looks further into the idea of single leg training for runners.

http://www.strengthcoach.com/members/2143.cfm

Next up was  My 2 Cents . This piece comes from Stanford Director of Strength and Conditioning Brandon Marcello. This is a great piece that draws on the lessons learned by Brandon over his career in the field.

http://www.strengthcoach.com/members/2144.cfm

Last up was another piece from Alwyn called:  Evolution of Metabolic Training The Results Fitness model . As we are all well aware fat loss and metabolic training are all the rage right now. I think Alwyn has really been the guy at the forefront of this. Take a look at the literal evolution of Alwyn’s system.

http://www.strengthcoach.com/members/2147.cfm

If you haven’t been on the site this week, make sure you log on and check out another excellent week of articles.

Strangely enough, I think  we posted a bunch of videos but, none last week so in fact there was no video of the week. I made up for it this week with two but, that’s next weeks email.

Make sure you check out the StrengthCoach Podcast Anthony interviewed Gray Cook  about his New Book in Episode 60

http://www.strengthcoach.com/members/2142.cfm

Also, make sure to check out Strength and Conditioning Webinars http://www.strengthandconditioningwebinars.com

Site Notes

Please let us know via the forum if there are things you want to see on the site.

Also, your credit card statement will show a charge from RylanLee.com, not StrengthCoach.com. Hope you enjoyed the week.

Take a second and read this and you’ll understand why I have become a country music fan.

http://www.theboot.com/2010/07/15/tim-mcgraw-concert-virginia-little-girl/

The following is a guest blog from Pat Rigsby. I should disclose that Pat speaks on the Perform Better tour and that I agree with his views in this case 100%. You can read more from Pat at www.patnickandjim.com .

“A couple of weeks ago I attended the Perform Better Functional Training Summit in Chicago.  It was the 2nd of three Functional Training Summits they hold throughout the summer, with the 1st being in Providence, RI and the third still to come this August 6th-8th in Long Beach, CA. While I was at the event I thought about how much fitness professionals could learn from Perform Better the company – so I decided to share some lessons I’ve taken away from doing business with them which could benefit all of our businesses:

• Deliver Value To Grow Your Business – I’ve attended about 10 Perform Better events and made numerous purchases from them and every time I’ve felt like I’ve gotten more than my money’s worth.  In fact, to this point I’ve yet to come across someone who didn’t feel like they’ve received their money’s worth (or more) at any of the Perform Better events.

  This kind of consistent value that they deliver is the foundation of their success and should be the foundation of any businesses success.  It’s as simple as this: In every transaction you have with a customer or client provide them with an experience that makes them want to do business with you again.

• Educate and the Sales Will Come – The Perform Better Summits, the Functional Movement Screen Workshops and all the other Perform Better events are all incredible sales vehicles without ever really ‘pitching’ anything.  The key is simple – each of these events educates fitness professionals on how they can do a better job serving their clients.  This is a great way to generate sales in two ways:
  1. Any of the tools or resources used in the presentations are made available by Perform Better so if fitness professionals want to implement what they’ve learned, Perform Better offers solutions so they can.
  2. The fitness industry is notorious for turnover so by educating fitness professionals, Perform Better is essentially helping people stay in the industry, become more successful and in turn potentially become a long term customer.

How can you apply this?  The more informed your clients are – the more successful they will be.  If you educate them on nutrition, supplements and a supportive lifestyle, they’ll be more likely to reach their goals and more likely to stay with you as a client. Not to mention that if you provide some of the solutions like supplements or nutrition education – you can offer them to your clients as a profit center.

• Make Everything A Win / Win – This is similar to my first point but since we deal with Perform Better on a bit of a different level than most consumers since we offer a pre-conference IYCA Certification Workshop and have done a few other things with them outside of simply attending events or making purchases.What I’ve consistently seen from them is that in every transaction, every project and in every working relationship – they work to make sure that both parties come out ahead.

  This sounds simple – but in business and especially in the fitness industry – it’s not as common as it should be.

  They’ve worked diligently to make sure we benefit at every turn when we deal with them – and you should be doing the same in all of your business relationships.  You should make it a goal that every client, prospect, JV partner or member of your network feels like when they deal with you – they benefit.

• Keep Evolving – Every year Perform Better Summits keep changing and improving.  Each year there are new presentations highlighting the latest successful industry trends in training and equipment. In fact, the Summits are often the vehicle to educate fitness pros on the latest industry developments – so they’re usually the people setting the tone for a lot of what successful trainers and coaches are doing with their clients.

• Use Relationships As Your Foundation – We talk about it over and over and Perform Better is a perfect example of it – relationships are crucial to business success.

When I attend Perform Better events it feels kind of like a big family reunion – but more fun 

This isn’t an accident.  Their team is incredible and takes a personal interest in everyone they do business with.  In fact, it’s pretty apparent in everything that they do from consistently looking for ways for you (or us) to save money when making purchases to little things like Chris Poirier – taking a couple minutes out from running the event – to have an I-Phone Lightsaber battle with Tyler.

In fact, the Rep that we work with, Jennie Rohde had a baby gift for Holly and me when we showed up.  How thoughtful is that?

All of this is stuff you can do to.  Take a person interest in your clients.  Be nice (and attentive) to their kids.  Go out of your way to help them be more successful.

There you go – 5 big lessons you can take away from the equipment company I consider to be far and away the leader in serving the fitness professional market.

By the way – if you’re going to be making any orders with Perform Better soon, give Jennie  Rohde a call at 888-556-7464 ext. 114 and tell her you read this blog and she’ll make sure you get our discount”

Just a quick reminder. The NSCA Board of Directors voting ends today. Please take a minute and cast a vote for Bob Alejo if you haven’t already done it.

Thanks

Well here it is already Wednesday again and  I’m beginning to catch up. I may not catch up all summer but we are having a great summer form a business standpoint. Doesn’t leave enough time for my on-line lfe right now though. I have posted two videos and an article for this week.  Also, I have posted  a link to a course that will be hosted at MBSC on August 14, 2010.

First up last week was:  A great Weighted Chinup video. I actually thought I had lost this one and found it on my BU computer. Site member Ben Wellenbach had asked me about this video so I looked for it.  Former MBSC coach Ed Lippie bangs out three reps at 135 lbs.

http://www.strengthcoach.com/members/2140.cfm

Next was The Perform Better Workout from Alwyn Cosgrove. Ilove to put up “real” stuff that people actually do and there has ben a lot of forum talk about Alwyn and Dos’s metabolic stuff. I also have a great follow up this week from Alwyn.

http://www.strengthcoach.com/members/2138.cfm

FYI: The  Selective Functional Movement Assessment Course- this will be  hosted at MBSC in Woburn on August, 14 2010. This may be sold out already.

http://www.strengthcoach.com/public/2141.cfm

If you haven’t been on the site this week, make sure you log on and check out another excellent week of articles.

Video of the Week

Video of the Week is: Video of the Week – Box Hip Flexor Stretch

http://www.strengthcoach.com/members/2139.cfm

Make sure you check out the StrengthCoach Podcast Anthony interviewed Gray Cook  about his New Book in Episode 60

http://www.strengthcoach.com/members/2142.cfm

Also, make sure to check out Strength and Conditioning Webinars http://www.strengthandconditioningwebinars.com

Site Notes

Please let us know via the forum if there are things you want to see on the site.

Also, your credit card statement will show a charge from RylanLee.com, not StrengthCoach.com. Hope you enjoyed the week.