Sports Specific Selling
I have talked over and over about learning to speak coach and wrote a post on it here. Learning to speak coach or , learning to speak parent is the key to sport specific selling. One of our StrengthCoach.com members asked about sport specific selling so I wrote the info below.
|Swimming- “lower body strength and power are huge. 50% of the race is start and turn”
Hockey- “strength is huge. Collisions in hockey are at the highest speeds seen in any sport. No one can run faster than the fastest skater and in no other sport do you slam into an immoveable object ( the boards)”
basketball- “lower body strength is huge. The easiest way to improve vertical jump is to improve lower body strength”.
baseball- “lower body strength is huge. You hit the ball from the ground up starting from the feet and moving through the hips. Try to swing sitting down”.
The reality is training is pretty much the same but talking to parents is about learning to speak their language. I could write example after example of how we use the language of the sport to sell the parent on the idea of training. I have never seen a young athlete get involved in a good training program and get worse and I’ve seen thousands get better. What do you think?