Starting Your Own Sports Performance Company?

I receive this question a few times per year:

Q- I want to know where I need to start if I want to start my own fitness and sports performance company. What type of things do I need to do?

My answers came in the form of a series of questions

1- Would you consider yourself the best trainer/ coach where you work?

2- Do you have a full weeks schedule of paying clients with a waiting list?

3- Do you need to consider hiring or training someone else to help with your overload

4- Do you regularly save 10-20% of your gross earnings every week in an interest bearing account

5- Do you have three months of living expense in this account?


Bottom line, if the answer to any of these is no, you might not be ready to be in business for yourself.

Here’s a great read from Alwyn Cosgrove and Jason Ferrugia called The Business


One Response to “Starting Your Own Sports Performance Company?”

  1. We’ve got the new Thom Plummer Business of Training video out now, too — dvd and digital. Trainers really need to learn the business side of things…the career dropout rate is high, and that’s the main reason — people can’t figure out how to make the money part work. Here’s the link:

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