Coaching Teams or Individuals

The following is an excerpt from my second book Designing Strength Training Programs and Facilities. You can get a copy for free when you join

We are strength and conditioning coaches. I don’t know if I really like some of the fancy terms like “performance enhancement specialist” or some of the other names that have been developed to describe our profession. I understand that the intent is to give us a more professional appearance. I say this only because the key is coaching. I like the term coach. My father was a coach. Jack Parker, the longtime Boston University hockey coach is always referred to as “coach” by our current and former players. Although I have known him for twenty years I have never called him Jack. It is in my mind one of the greatest signs of respect to be referred to as “coach”. There are many intelligent people in our profession who can write a good program or give a good presentation. However, there are only a few great coaches. The great coaches produce great results. They produce great technical lifters and great performers on the field or court. I have often been asked what I think has made me more successful than the average person in our field. I don’t think that I am smarter or work harder than some of my peers. My answer to the question is that I can get people to do what I want them to do. I make them understand the importance of being attentive to all the details. The information that follows is information we give to all of our coaches prior to the start of our sessions. I believe that anyone who coaches or personal trains will find it valuable. To read more go to


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