Is Crossfit Good for Business?
At this weeks staff meeting I told our staff that Crossfit might be the best thing that ever happened to our business. Everyone looked at me like I was crazy. Let me take a minute and explain a few reasons why I think Crossfit is good for MBSC.
1- Crossfit gets people training with multi-joint exercises and intervals. Good
2- Crossfit provides an inexpensive barrier to entry. Good
3- Crossfit gets people injured. Good? I’ll explain later
4- Crossfit has a huge promotional relationship with Reebok. Good?
Here’s how I see it. People try Crossfit and like it. Then people get injured doing it and look for a better alternative. They find places like MBSC that at least ,to the uninitiated, look similar to Crossfit ( think multi-joint exercises and intervals). They often don’t know the difference initially except they don’t get injured.
Reebok runs adds for “The Sport of Fitness”. The Reebok ads look like they could be for MBSC. The Reebok ads feature multi-joint exercises with perfect technique. That sounds like MBSC ( except we have a mix of young and old, fit and not fit). We don’t see anyone collapse. We don’t see anyone with lousy technique. We don’t see any vomit or bloody hands?
Sometimes you need to look at the glass at least as half full.